Corporate Pride campaigns are back, but advocates want more than 'rainbow washing'

Throughout June, advertisements from brands featuring Pride imagery appear on televisions, billboards and especially social media feeds. But if the policies, products and political activities of a company during the other 11 months of the year don’t line up with its colourful advertising during Pride month, they are increasingly likely to be called out for “rainbow washing” — public displays of support for the LGBTQ community that are temporary and not backed up by action.
Source: ctv business
Corporate Pride campaigns are back, but advocates want more than ‘rainbow washing’