Lulu who? A cult brand takes on the booming culture of 'dupes'

The hashtag #dupe — or cheaper alternatives to household names or luxury brands, but not considered counterfeits because most don’t make an effort to fake logos — has racked up billions of views. And one pricey brand is taking the trend head on by offering the real thing.
Source: ctv business
Lulu who? A cult brand takes on the booming culture of ‘dupes’