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Home / Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Posted on September 15, 2023September 15, 2023 by admin

For a generation and more, it has been a cornerstone of consumer society, first in the United States and then globally — the throwaway cup with the emerald logo depicting a longhaired siren with locks like ocean waves.
Source: ctv business
Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

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