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Bud Light's inclusive ad campaigns are good for business, experts say

The phrase ‘get woke go broke,’ employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant enough portion of consumers to lead to a material drop in sales. But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics.
Source: ctv business
Bud Light’s inclusive ad campaigns are good for business, experts say